Dick Maugg dies at 83; was silent, stone-faced Bartles & Jaymes pitchman - Los Angeles Times
But all the talking in the folksy ads was done by the Frank Bartles character, while the tall, slim, laid-back Maugg — dressed codger-style in a button-down shirt and tie, ill-fitting baseball cap, brown shoes and white socks — comically deadpanned into the camera. But Maugg was no actor. He was a Santa Rosa contractor and developer who happened to be a longtime friend of the ad agency director. His family delayed making an announcement until after the recent death of his daughter, Karen Coset, also of cancer. The comically down-home ads made their debut in with Maugg and real-life rancher Dave Rufkahr, who played Bartles, sitting on a porch.
The product line is remembered for its folksy television commercials, created by Hal Riney , which ran from to Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the tagline , "