Tide Laundry Detergent , manufactured by Procter and Gamble, has been a part of American culture since The evolution and innovations of Tide products mirror many of the changes in America's culture. During the years, the formula, packaging, and advertising have changed to meet the demands of the marketplace. Procter and Gamble introduced its first laundry detergent, Dreft now reformulated as a gentle detergent for baby clothes , in
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The History of Tide Laundry Detergent Through the Decades
Introduced in , it is the highest selling detergent brand in the world, with an estimated The household chore of doing the laundry began to change with the introduction of washing powders in the s. These new laundry products were pulverized soap.